The Colour of November
It’s cool, it’s breezy, it’s not threatening and I feel a calming relief just looking at it (ok, maybe that was taking it too far). If...
Let’s talk about the algorithm
It breaks my heart to say, but our social media has taken a stern nose dive and I just don’t know what to do. The quality, frequency and...
The Colour of October
Name something that signals the beginning of the summer season in Australia more than a mango. That’s why this month’s colour of...
Learning on the run; a crash course in Photoshop and InDesign
Never a dull day in the office here at POD, and that’s how I found myself taking a crash course in Adobe CC as the actual designer across...
September is 7465
You heard it here first, I’m making Pantone 7465C the colour of September. Well at the very least, it is the inspiration behind our...
The Social Media Trinity: blogging, microblogging and social networks.
We are all particularly well-versed in the benefits of social media, in how it is apparently crucial to have your brand in the ‘social’...
Impressions vs reach
I suppose the new age debate surrounding marketing is how successful social media is, and the ways that we can actually measure it....
The value of humour in social
While I find it almost impossible to inject a little humour into every social media post, it does sometimes help to engage your audience....
This week in the studio
Even though we often find it hard to keep an up-to-date gallery of our most recent jobs, we find it important to set aside some time and...
What are EDM’s and should your company be using them?
Email Direct Marketing (or EDM’s) campaigns are one of the best tools for creating customer awareness and converting advertising into...
